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In the Mobile Money Competition, Mobile Lending is King

Date: October 9, 2016Author: Yaron Lavie

Right now, mobile money providers are in a unique position. The need for their services is great and growing, but so is the competition. Mobile money is not a new phenomenon; more than 250 mobile money services are now available in nearly 90 countries. In more than 15 countries, there are more mobile money accounts than bank accounts. Providers that wish to get ahead must offer something more than just a digital wallet.

Mobile money providers must ask themselves these questions: how do they distinguish themselves from their competition? How can they make their business more profitable, gain new customers and retain current customers?

The answer is mobile lending: fully automated loans that a customer can apply for, receive instant approval for and access through his or her mobile money account within minutes.

A well-designed mobile lending product can provide mobile money providers with a significant competitive advantage. It can help to drive customer acquisition and retention, increase transaction volumes, and generate new revenue streams.

However, building and scaling a mobile lending product is complex. It requires advanced analytics, machine learning, and automated decision-making. This is where Paretix comes in. Our Advanced Credit Solutions & Intelligence provides the technology needed to launch and scale successful mobile lending products.

Our platform enables mobile money providers to:

- Accurately assess the creditworthiness of customers using mobile money data and other alternative data sources.

- Build and deploy custom credit scoring models that are specifically designed for the mobile money market.

- Automate the entire credit decisioning process, from application intake to loan disbursement.

- Continuously monitor and optimize product performance using real-time analytics.

By partnering with Paretix, mobile money providers can turn their data into a strategic asset and become the leaders in the mobile lending revolution.

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